About

About Us – The Story of WonderStrike

A Legacy of Innovation & Passion for Fishing

WonderStrike isn’t just a fishing rod—it’s the culmination of a family’s dedication to innovation, quality, and the love of fishing.

In the early 2000s, Igor Rozenberg invented the original Wonder Rod, a unique design that changed the way anglers approached ice fishing. With its game-changing features, it quickly gained popularity, selling tens of thousands of units. However, due to unforeseen health challenges, Igor was unable to continue the business, and the Wonder Rod became a piece of ice fishing history.

Now, years later, his children—Gene and Gabe Rozenberg—have come together to revive their father’s dream. With a fresh perspective and modern improvements, they’ve reimagined the Wonder Rod into something even better: the WonderStrike.


Designed by Anglers, For Anglers

At Rozwin Outdoors, we are a small, self-funded family team that believes fishing gear should be durable, reliable, and made to last a lifetime. That’s why we spent three years redesigning and manufacturing the WonderStrike, ensuring it met the highest standards before bringing it to market.

We launched a successful Kickstarter in October 2023, and after delivering our first batch in December 2024, we are proud to now offer our first set of production rods.

Our mission is simple: to make fishing more accessible while creating premium products that last a lifetime.


What Makes WonderStrike Different?

Unlike traditional ice fishing rods, WonderStrike introduces true innovation without gimmicks. Our two biggest breakthroughs are:

🎯 The Built-In Sensor – A game-changing feature that visually indicates every lure movement and bite without the need for sonar technology. Whether a fish bites and rises or your lure hits the bottom, the sensor reacts instantly, giving you total precision and control. It even creates a ghost-like tension, making the lure behave naturally and reducing fish detection of the line.

🔄 The EZ-Swap System – Designed for adaptability, the WonderStrike allows anglers to swap out rod actions and lengths in seconds. Whether you need a different setup for the conditions or want to transition from ice to open water fishing with our upcoming summer EZ-Swap, the WonderStrike is built for versatility.


More Than a Rod – A Commitment to Excellence

WonderStrike isn’t just another fishing product—it represents a legacy, a passion for fishing, and a commitment to innovation

Durability & Reliability – Built to last, tough enough for the harshest conditions.

Precision & Control – See and feel every movement under the ice, eliminating guesswork.

Self-Reliance & Passion – Created by real anglers who understand the needs of serious fishermen.
No Gimmicks, Just Performance – True innovation that enhances fishing, not unnecessary tech.

With the WonderStrike, you’re not just buying a rod—you’re investing in a tool that will last you a lifetime. That's why every WonderStrike includes a Lifetime Warranty

We’re just getting started, and we’re excited to bring more innovations your way, including our upcoming Summer EZ-Swap System and enhanced versions of the WonderStrike.

Join us on this journey, and let’s make every strike count.


Want to Learn More?

Explore our products and discover the WonderStrike difference at WonderStrike.ca.